Rapanui operate on a circular business model.
Rapanui
https://rapanuiclothing.com/Our products are made from natural materials, using renewable energy, and everything we make is designed from the start to be sent back when it is worn out. We make new products from the materials we recover. Instead of making waste, we make new products from it. It’s a circular supply chain.
And in our factory on the Isle of Wight, our t-shirts are produced in real time, in the seconds after they are ordered. We only make what people actually need, when they need it. The conscientious application of technology has enabled us to demonstrate that there is a different way of operating, and it works.
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Around the Web
How a British upstart forged a sustainable T-shirt revolution
www.wired.co.uk/article/rapanui-t-shirts
In the apparel industry, products are usually manufactured in large volumes – great for keeping costs down, but bad for the environment, as hundreds of thousands of tonnes of unsold clothes end up in landfill every year. A UK company called Rapanui aims at changing that with Teemill – a platform that only prints T-shirts after they’ve been ordered.
An open access circular supply chain for fashion
www.ellenmacarthurfoundation.org/case-studies/an-open-access-circular-supply-chain-for-fashion
The Need - Less than 1% of material used to produce clothing is recycled into new clothing. As a result, one truckful of clothes is disposed of in landfill every second, representing an annual material loss of USD 100 billion, as well as significant negative environmental impacts associated with virgin material production.
