DuckDuckGo

What was the last thing you searched for online? For me, it was ‘$120 in pounds’. Before that, I wanted to know the capital of Albania (Tirana), the Twitter handle of Liberal Democrat deputy leader Ed Davey (he’s @EdwardJDavey) and dates of bank holidays in the UK for 2019 (it’s a late Easter next year, folks). Thrilling, I’m sure you’ll agree. But something makes these searches, in internet terms, a bit unusual. Shock, horror, I didn’t use Google. I used DuckDuckGo. And, after two years in the wilderness, I’m pretty sure I’m sold on a post-Google future.

Gabriel Weinberg is taking aim at Google from a small building 20 miles west of Philadelphia that looks like a fake castle. An optometrist has an office downstairs. Mr. Weinberg’s company, DuckDuckGo, has become one of the feistiest adversaries of Google. Started over a decade ago, DuckDuckGo offers a privacy-focused alternative to Google’s search engine.