Fashion is the second most polluting industry in the world, only second to oil. Even more worrying, non-organic/conventional cotton is the dirtiest crop out there. However, it is one of the most commonly used natural fibers and it’s in nearly 40% of our clothing. Additionally, it uses 25% of all fertilisers around the world…
At AmaElla, we wanted to change this. We have made a commitment to only use GOTS organic cotton to make our products. This means that all our garments are free from toxic chemicals. Organic cotton is better for the environment. Organic farming uses traditional and new scientific knowledge to grow crops in a way that develops healthy, fertile soil, conserves biodiversity and protects natural resources – minimising the use of non-renewable and off-farm inputs. Additionally, 80% of land under organic cotton is rain-fed meaning that water is more likely to be derived from rainfall rather than surface or ground water irrigation.
